Ultimate Guide for Solar Sales Reps to Generate Leads Faster

 

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Ultimate Guide for Solar Sales Reps to Generate Leads Faster

To generate leads is one of the most challenging aspects of getting started in solar sales and installation. With all the competition, it can be difficult to stand out from the crowd and get potential customers — aka leads — to consider your business.

There are two basic ways to get leads: generating your own and buying them. In this post, we’ll look at how to generate your own leads: the benefits and drawbacks.

Generating your own leads is exceptionally difficult. Most prospective solar customers begin to wade through the oversaturated market with an internet search. While it’s challenging to generate your own leads, it can be a rewarding and invaluable tool to boost solar sales.

While you might not have as large of an audience at your fingertips, generating your own leads helps ensure that the leads you get have a genuine interest in your product or service. So, while the sheer audience may be smaller, they will be your perfect match.

Ways to generate leads on your own:

Create a lead magnet For local solar companies, generating leads quickly and effectively is essential. Consider setting up campaigns through Google Ads or Microsoft (Bing) ad services. Create campaigns for keywords like “best solar company [state]” or “solar panel quotes” targeting people in your service area. Anyone who clicks on your ad will be directed to your landing page for more information about your company and services.

Run ads with Google Ads

If you’re running a local solar company, it’s crucial to be able to generate leads quickly and effectively. But there are so many options out there for generating leads that it can be overwhelming!

It’s easy to get lost in the shuffle of social media ads and “share buttons.” Setting up campaigns through Google and Microsoft (Bing) ad services is a no-brainer when it comes to solar lead generation. Google Ads reaches over 90% of global internet users. These extremely targeted ads run through search engines and should be considered as answers to questions your future leads are asking.

Set up ads on these platforms for keywords you’d like to be found for. For example, if you want your leads to be people looking for your services in your state, you can create campaigns for keywords and phrases like “best solar company <state>” or “solar panel quotes” targeting people in your service area.

These campaigns will run for as long as you’d like and can be modified or paused at any time. Anyone clicking on your ad will be sent to your landing page to get more information about your company and services. The average click-through rate (CTR) for Google Ads is 2.69%.

Set up a referral program

An often overlooked but quite lucrative method of generating new potential customers is setting up a referral program.

A successful referral program runs on nothing but word of mouth and a good product or service. If you provide a service worth talking about and a good enough incentive, people will have no problem referring friends or family to your company.

Since solar is more of a one-time purchase than something people buy more frequently, you’ll want to consider either offering monetary compensation for referrals, either in the form of cash or gift cards. Another route you could take would be offering upgrades, if your company offers any, in the form of a system upgrade, rodent guard or storage.

Create a link on your website or landing page where your customers can send their referrals and a tier or two with different rewards, for example, any referrals installing a system under 4kW can get the customer a reward of $100 cash, while larger installs can receive a larger sum. Once you’ve decided on your program, sit back and watch the leads roll in!

Start a blog

Blogs are one of the best ways to generate organic traffic to your website. A successful blog contains quality articles that answer the questions your clients are asking. They help to position you and your company as thought leader in the industry and help to educate and build trust with your client base.

To start your blog, think of a few questions that you know the people you want coming to your site need to be answered, and write blog posts around those topics. Some examples of topics could be “Why every homeowner should consider solar panels”, “are solar panels worth the money?” or “How do solar panels work?”.

When writing, include keywords in your posts that help your future readers find your content in their searches and always include a CTA leading to your landing page at the bottom of each article.

Using mail outreach tools like SunLead

With SunLead, you can generate leads for your solar installation business by reaching out to people who are interested in your product.

SunLead is a SaaS platform designed for Solar companies to get potential customers by running an outbound solar campaign. Through our system, companies can select a house on the map and simply send a quotation (automatically generated through our intelligent system). Our system will print out the quotation in form of a postcard and deliver it to the mailbox of potential customers.

Sunlead is a solution that solves the privacy concern for the customers and also helps solar installation companies to reach out to their potential customers with simple quotations and generate qualified leads for their sales team.

Generating leads on your own is a challenging journey, but the reward is sweet. The control you have over the quality of the leads sets you apart from the competition and makes your hard work pay off in the long run.

Think of it like planting your own garden. Sure, you could buy a bouquet from the store, but the satisfaction of growing your own flowers is unmatched. The same goes for leads.

Once the fruits of your labor start to blossom, make sure you have a system in place to nurture them and turn them into paying customers.

On the other hand, purchasing leads is like buying a ready-made garden. It’s quick and easy, but the quality and variety may be lacking. Plus, you’ll be competing with others who purchased the same leads.

In the end, it’s up to you to decide which route is right for your business. But, if you’re just starting out, it’s a great idea to try your hand at growing your own leads. You may be surprised at how much they can bloom.

Stay tuned for our next blog where we’ll delve into the value of buying leads.